The full creative campaign, according to people familiar with the schedule, could begin Nov.

On ESPN BET's first night in play, there was not only a host of college basketball action, but a trio of Mid-American Conference college football games, nine NHL matchups and 10 NBA contests.ĮSPN BET had been running a teaser spot featuring 'SportsCenter' anchor and ' Monday Night Football' host Scott Van Pelt in which Van Pelt receives notifications from both the ESPN and ESPN BET apps, underlining the connection between the two brands. The contests bookended the 'College Football Playoff Top 25' countdown show on the ESPN network. 17-ranked Kentucky - also ran without ESPN BET spots. 18-ranked Michigan State and top-ranked Kansas edged out No. across ESPN (US), ESPN2 (US), ESPN Deportes (US) and NFL+ drew a combined audience of 17.7 million, the best Week 10 mark since ESPN became the primary 'Monday Night Football' rights holder in 2006.Ī high-profile college basketball doubleheader presented by ESPN on Nov. Coverage of Denver's upset of Buffalo on Nov. 'Monday Night Football,' Disney's largest sports property, did not include ads/promos for the app at launch, although pregame coverage featured ESPN BET odds integration. Under the terms of the partnership, PENN is slated to spend some $1.5 billion across the assets of Walt Disney Co.'s ESPN to support the new brand as it attempts to gain market share. The app, rebranded from PENN Entertainment Inc.'s Barstool sportsbook as part of a 10-year partnership agreement with ESPN Inc., bowed as online/mobile sports service ESPN BET in 17 states, including New Jersey, Pennsylvania and Ohio. 14, and the company plans to kick off an advertising push for the rebranded sports betting app in the coming days.

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